Three respected experts have strongly criticised the police anti-speed ad campaign.
Criminology professor Greg Newbold, road safety campaigner Clive Matthew-Wilson and marketing expert Dr Terry Macpherson, say:
“This feelgood police anti-speeding ad campaign is clearly aimed at happy holiday families. Unfortunately, the government’s own research shows that happy holiday families rarely cause fatal accidents.”
Matthew-Wilson, who edits the car review website dogandlemon.com, adds: